towards a
Global
footprinting
System
Over 60% of global emissions come from consumerism. Yet, to date, there has been no adequate way to calculate and compare the carbon footprints of the billions of products involved.
With the use AI and machine learning, we are now on the cusp of a game changer.
Science-based, open-source, product by product carbon footprinting.
SCIENCE-LED
This initiative has been made possible by recent advances in AI and Machine Learning, which has enabled Imperial College London – the project’s expert academic partner – to unprecedentedly, propose a method for instantly calculating the carbon emissions of all consumer goods and services. They call their model the Carbon Mark.
Crucially, as well, this method enables comparison on a product-by-product basis. This is unparalleled.
a collaboration is now comimg together to build on imperial’s proposed solution.
The project explained in 3 mins
OUR GOAL
To provide freely available footprint calculations to be incorporated by software developers in, for example, companies’ applications, digital products, consultancy or other services. In this way, everyone whose goal is sustainable purchasing – be they producers and manufacturers, consumers, procurement professionals, investors or governments – will finally be able to properly assess and rank the CO2 emissions of goods.
Furthermore, companies will be able to benchmark themselves against one another in a way that is immediately visible to consumers, and which allows companies to gain a significant marketplace advantage when they improve the sustainability of their products and the way they do business.
It will be the economy itself that acts as the driving force behind the initiative’s success as it uses the data to accelerate emission reduction, at scale, through new and innovative uses.
the uses will be manifold.
The mitigation potentially massive.
retail
Retail will be able to transform sustainable consumerism by using the data on their online shopping platforms, within shopping aisles, or through product labelling.
finance
The financial sector will have the means to accurately judge the climate risks of their portfolios, investments, value chains and loans.
government
Governments will be empowered to deliver sustainable policies, standards and schemes implementing robustly informed carbon taxation policies.
procurement
Procurement will have the capacity to make accurate purchasing decisions regarding the emissions, not price alone.
reporting & disclosure
Sustainable reporting can be streamlined and automated.
beyond carbon
Once the mechanism’s calculations of carbon emissions have been proven, the same model could be extended to calculate how ecological products are in terms of, for example, water usage, toxins, packaging and plastic pollution.
Partner with us.
We are now bringing together a consortium of internationally prestigious organisations and governing bodies which – by contributing their outstanding expertise and pooling resources – can help develop and incorporate into the world’s portfolio of mitigation resources, a new and significant means of reducing emissions.
If you are interested in partnering with this initiative, please contact Partnerships at the Carbon Mark project here.